28 Dec Google Changes Penguin and Panda Algorithms Once Again!
Gary Illyes tweeted Google will be transparent about big substantial changes to both Panda and Penguin algorithms. This was announced in the beginning of 2017, since Google released the Penguin update in 2016. Yet, Google didn’t reveal about any major changes in Panda algorithms. Even minor changes to Penguin can make things difficult for spammers to manipulate the links.
Panda and Penguin algorithms
These are two major Google algorithm updates, and they are updated pretty much constantly. The main motive behind this algorithm is to reduce low-quality sites which appear close to top Google result. Panda algorithm is much precise and has a holistic idea about high quality site. Panda (content based quality algorithm) adjusts page ranking based on quality of the site.
Penguin algorithm came in the year 2012, and it focuses on backlink profiles of the site in ranking. The major components like Penguin would run in real time and more granular. “Real time” refers to standalone algorithms resting within main algorithm. “More granular” instead of Penguin related penalties, wide penalties will be imposed at individual links.
Apart from this if an authoritative site is linked to your website then your site is recommended. But, if an unknown website links to your website, then this vote is not really counted. Earlier optimizers and search engine marketers used to misuse this, and the users land up in low quality content.
Penguin is not a machine learning algorithm unlike RankBrain, and doesn’t use supervised or unsupervised learning.
What if Google fails to confirm the updates?
Eric Kuan has been with Google for over 6 years, and recently with Gary Illyes and Nathan Jones, he announced that Google is still making changes to both Penguin and Panda algorithms. He also adds that this shouldn’t be a surprise as Google tweaks most of their algorithms when needed.
But the issue lies if one of these tweaks impacts your site and then if Google fails to confirm this, it will become strenuous for Search engine optimizations and Webmasters to debug this information. Google has no interest in denying updates on its algorithm, as they are only concerned about quality search results for searchers. The confirmation of these changes can definitely help the owners whose sites have already been impacted.