Every year, Google makes at least 500 alterations to its search algorithm. Most of these changes are minor, but there have been two major changes that made a huge impact on the entire algorithm.
Google’s Panda Update
The first of these major changes is Google’s Panda update, introduced in February 2011. This is a search filter designed to prevent low-performing websites with poor-quality content from getting to the top search results in Google. It works by measuring the site’s overall quality, taking strict measures against websites with “thin” content and high ad-to-content ratios. This major update was merged with Google’s 2016 core algorithm. It is updated intermittently.
Google’s Penguin Update
Following Google’s major update Panda, another major update arrived in April 2012. Google’s Penguin update is designed to catch sites that are believed to be spamming the search results, particularly those that buy or obtain links through black hat means (against Google’s rules). Six years later, after a number of versions of the Penguin update, Penguin version 4.0 was introduced. At present, Penguin 4.0 is now operating in real-time. It’s now a part of the core search algorithm of Google.
What about the two updates?
Google’s Panda and Penguin updates marked major changes in Google search algorithm. What about it?
The two updates matter to all websites under Google’s search engine. Panda and Penguin updates, while having a different focus, both share the same goal of providing high-quality search results for users. This means all websites are subject to content quality assessment. Sites with lower quality content will be pushed down the results page while those with higher quality content will be rewarded with a higher ranking in the command of Google’s Panda update.
The Penguin update, on the other hand, targets websites with questionable link building. These websites are penalised or, at worst removed from Google search results. As a penalty, Google makes it slow and, sometimes, even make it seemingly impossible to recover websites penalised by Google.
Penalty recovery is a long process and commonly comes with long-term consequences resulting in a website’s loss of traffic, leads and, eventually, overall business failure.
How to Recover From Google Penalty
While Google has made serious measures to prevent websites from creating loopholes in the system, there are tools that can help you recover from the penalty.
SEO Brisbane is an agency that provides Search Engine Optimisation (SEO) related services to avoid Google Penalty or if necessary recover from it. SEO Brisbane helps assess a website’s performance and content quality with respect to SEO. It gives a full report of the website’s status – from the site’s speed, traffic measurement, conversion rates, keyword density, to the analytics – to detect website weakness, track progress, and prevent future cases of penalty.
SEO Brisbane helps penalised websites by analysing the cause of the penalty, developing an effective penalty recovery program, and correcting bad SEO practices and other unethical website activities that might have been detected by the Panda and Penguin Google updates.
While there are tools that help on websites’ recovery, Google penalty should still be taken seriously. Should you have concerns, contact SEO Brisbane.