22 Nov Importance of outstanding video production and marketing service
Video marketing is one the methods where you can grab attention of maximum number of audience in a short span of time. It has become an integral part of marketing strategy in the digitalized world where target audiences are more interested in different devices more than anything else. It hardly takes a day or two for a creative video to get viral and gain good positive response. Even if the video reaches your target audience and convince them to share their thoughts about the video, you have almost you’re your way to a successful branding campaign.
So let’s walk through the below given steps to understand how it works:-
Make it professional
It is never too late to get into the details of video marketing and implementing the steps based on priority. According to research, around 2020, almost 82% of all mobile traffic will be because of videos posted. Hence, this proves to be an excellent strategy to stand out in the competition and to eventually gain success. Even a 30 seconds video can be impactful enough to make the customer interested towards your brand. Fortunately, these days you don’t really need to spend much money in creating videos, as there are many DIY tools that can bring the best out of your budget if the content is convincing enough.
YouTube is the medium
Keyword research is should be the beginning step while planning to create a video. This helps in understanding which keywords can bring your video to the first page of YouTube. You will need an expert search engine optimization provider who can guide you through this process of search engine marketing techniques.
Metadata is another significant formula which can create great impact on the video, as it can make Google crawl and rank accordingly. So leverage this method and add relevant tags.
Finally, focus on call-to-action which helps the customer to engage to your brand and even the website to get in touch with you.
Facebook videos grab more attention
Native Facebook videos start playing the moment users scroll their news feed. Hence this captures more attention rather than the user choosing to click the video. Research reports first 3 seconds of the video is 47% of the whole content in the video and 74% is delivered in next 10 seconds. Make it mobile friendly and use subtitles as many users forget to turn on the volume. Also, add a compelling caption for call to action as it can generate more lead.