08 Dec Tips to build highly optimized website from SEO experts
Apart from usual keyword research for SEO purposes these 4 SEO tips can ensure great reputation and visibility to your website and business.
Optimization for RankBrain
RankBrain is a Google’s machine learning AI system which can handle the most unique questions. Such queries make up to 15% of all searches, and these truly unique searches. Machine learning is necessary as it will be bit strenuous for search marketers to manage these kinds of searches. To optimize content in RankBrain, create content which is capable of answering unique queries that are relevant to the subject. This will take some time for detailed research, but with helpful references and precise information, you may see more visibility.
Ways to optimize ‘near me searches’ queries
According to Google, mobile is the key target of most of the consumers for carrying out local searches. Mobile searchers are very active, but not brand loyal, so this is a great opportunity as many businesses fail in offering good user experience. ‘Micro-moments’ is described by Google as critical touch points within customer journey which determines how the journey ends. So, anticipate these micro-moments and act on it, connect them to the relevant answers, and provide a quick user experience. Top search engine optimization agencies in Brisbane consider this key element for better results.
Managing Local presence
Local presence is directly connected to the previous point, ‘near me’. So, your business should be actually present in the nearby locality. Managing Local SEO is not that tough if you are well versed with optimizing Google My Business page. Below given are the important elements that you need for Local SEO:-
- A unique and informative description of your business
- Mention opening and closing hours
- Choose appropriate categories
- Add interesting and relevant images
- Update it regularly
- Add contact details
Pay for better results
Sometimes even if you have a quality ad copy, with relevant landing pages and quality products and services, you will still need to pay foe PPC ads. This is a shortcut for which you pay, but you need to have a perfect strategy in order to spend accurately and gaining more returns. Approach the best SEO company in Brisbane for guaranteed results.